AI-Native Marketing Strategy / Branding / Creative Direction
I turn marketing challenges into opportunities, combining strategy, creativity, technology, and AI to take ideas from concept to measurable result.
Selected results
10+
Years in marketing
B2B SaaS, consumer brands, nonprofits, early-stage startups
10x
MRR growth
in 12 months
1M+
Users added
across platforms
2,000+
Community members
built in 10 weeks
4x
Paid leads
increase in paid lead volume
50%
Cost per conversion
lower on paid acquisition
When marketing gets stuck
The brand is hard to explain.
The message does not land.
The channels are disconnected.
The creative looks good but does not move people.
Nobody is connecting the bigger picture.
That is where I come in.
I connect strategy, brand, creative, technology, and execution so marketing works as one system.
Strategy meets creative
I work with startups, growing companies, and mission-driven organisations that need more than ideas or execution alone.
I find the opportunity, shape the strategy, develop the creative direction, and bring it to market.
And I work AI-native: using AI where it makes the thinking, making, testing, or execution better and faster, without outsourcing the judgement that makes the work good.
What I do
01 / Strategy
Find the opportunity and decide where marketing can make the biggest difference.
Marketing strategy / Positioning / Audience & ICP / Go-to-market / Offer strategy / Campaign strategy
Build the strategy02 / Brand
Build a brand people can understand, recognise, and remember.
Brand strategy / Messaging / Brand voice / Naming / Website copy / Visual direction / Brand development
Build the brand03 / Creative
Turn strategy into ideas people notice and experiences that feel unmistakably yours.
Creative concepts / Campaign direction / Art direction / Content concepts / AI-assisted production / Digital experiences / Launch creative
Develop the idea04 / Growth
Turn attention into action and learn what actually drives growth.
Growth strategy / Content / SEO & AIO / Paid acquisition / Email / Conversion / Analytics / Experimentation / Optimisation
Drive growth05 / Leadership
Senior marketing leadership when you need someone to see the whole picture and make things happen.
Strategy / Prioritisation / Creative direction / AI-enabled workflows / Campaign leadership / Team coordination / Performance review / Hands-on execution
Work with meSelected work
Brand / Community / Product
2,000+ community members in 10 weeks
Built an ethical employment platform from zero, including the brand, community, job board, employer certification, content, partnerships, and launch strategy.
What this shows
I can turn an early idea into a brand, product, and community people want to be part of.
Strategy / Brand / Growth
Worked with startup founders and leadership teams across B2B and B2C to strengthen positioning, acquisition, content, campaigns, and growth.
What this shows
I know how to connect brand, creative, channels, technology, and performance to drive growth.
10x MRR growth in 12 months
350K to 1.2M+ global users
4x paid leads
50% lower cost per conversion
3x organic traffic in three months
100+ creator advocates activated
Brand / Events / Community / Partnerships
Led marketing, events, and partnerships for one of Sweden's leading professional networks for women in business and law.
8+ flagship events annually
9/10 attendee satisfaction
40% less manual work through automation
20% increase in community engagement
Partnerships included SEB, Baker McKenzie, Roschier, Cederquist, and Delphi
What this shows
I can turn a brand into an active community, not just an identity.
"I am not here to make your marketing busier. I am here to make it sharper."
I move easily between strategy and making, and I use AI as part of that process rather than treating it as a separate discipline.
One day that might mean repositioning a company. The next, developing a campaign concept, directing a shoot, prototyping with AI, rewriting a website, automating a workflow, fixing a funnel, or digging into the numbers.
The tools change. The goal does not: make the marketing work.
How I work
Understand the business, audience, market, data, and problem before deciding what marketing needs to do.
Define the positioning, strategy, story, and creative idea that will move the work forward.
Use the right mix of people, technology, and AI to turn the thinking into campaigns, content, brands, prototypes, and digital experiences.
Track what happens, learn from real behaviour, and use those insights to make the next iteration better.
I am a good fit if:
You have a marketing challenge but not yet a clear answer
You need strategy and creative thinking in the same person
You want someone who can move from concept to execution
You want to use AI intelligently, not just because everyone else is
You care about brand and commercial results
You want marketing decisions backed by evidence, not assumptions
I am probably not the right fit if:
You only need someone to execute a predetermined task list
You want more content simply for the sake of posting
You are looking for a quick hack instead of solving the underlying problem
What people say
A rare combination of creativity, precision, and unwavering dedication.
Ainsley brings a rare combination of creativity, precision, and unwavering dedication to everything she does. Her attention to detail and ability to deliver high-quality results under pressure consistently stands out. She is deeply knowledgeable, efficient, organized, and reliable.
Proactive, talented, organized, and deeply aligned with values-driven work.
She brought creativity and care to every piece of content she produced and consistently delivered high-quality, resonant posts that made us feel proud to share our message with the world. She adapted quickly, took feedback in stride, and brought structure to the work.
I can't recommend her highly enough.
I've had the pleasure of working closely with Ainsley for several months, as she supported the growth of my coaching business. I have honestly been blown away at her support — I can't recommend her highly enough! Whether it's something strategic or something practical, she can think and operate across it all. She's helped me rebuild my website and put better systems and processes in place for my marketing, sales and operations.
About
I'm an AI-native marketing strategist, branding specialist, and creative director based in Stockholm, with 10+ years of experience across startups, technology, consumer brands, professional services, and nonprofits.
I work across strategy, positioning, brand, creative direction, growth, content, digital experiences, analytics, and marketing technology. AI is embedded in how I research, develop ideas, prototype, create, automate, test, and optimise, but the strategy and judgement stay human.
I'm strongest when the challenge does not fit neatly into one box.
I've helped businesses achieve outcomes including 10x MRR growth, growth from 350K to 1.2M+ users, tripled organic traffic, stronger paid acquisition performance, and communities built from zero.
I'm also the founder of Happily Employed, an ethical employment platform and advocacy organisation.
10+ years across strategy, brand, growth, and creative
AI-native across strategy, research, creation, and execution
B2B + B2C experience across multiple industries
Founder of Happily Employed
Stockholm-based and internationally experienced
Education & Professional Training
Executive Leadership Programme
Saïd Business School, University of Oxford
Brand Management
UCLA Extension
Advanced Digital and Social Media Marketing Strategies
UCLA Extension
Search Engine Optimisation
Stanford Continuing Studies
Digital Analytics Award of Achievement
The University of British Columbia
Internet Journalism
London School of Journalism
Translation & Interpretation
City University of Hong Kong
Common questions
An AI-native marketing strategist combines traditional marketing expertise with AI-enabled research, creation, experimentation, automation, and analysis. I use AI throughout the marketing process where it improves speed or quality, while keeping strategy, creative judgement, and decision-making human-led.
Yes. I work from brand strategy and positioning through to messaging, creative concepts, campaigns, content, websites, and visual direction. This keeps strategy and creative execution connected.
I use AI for research, analysis, ideation, prototyping, content workflows, creative development, automation, personalisation, testing, and optimisation. The exact tools matter less than knowing where AI genuinely improves the work and where human judgement still matters more.
Yes. I can work as a fractional marketing lead for organisations that need senior strategic and creative leadership without hiring a full-time marketing director or CMO.
I work with startups, scale-ups, founder-led companies, professional services firms, nonprofits, and mission-driven organisations that need senior marketing expertise and hands-on execution.
Yes. I can identify practical opportunities to embed AI into existing marketing workflows, from research and content production to creative development, automation, analytics, and experimentation.
Yes. That is often where I add the most value. I can assess the brand, marketing, customer journey, channels, creative, technology, and performance to identify what is holding the business back and where the strongest opportunities are.
Yes. I am based in Stockholm, Sweden, and work with organisations in Sweden and internationally.
Let's talk
Tell me what you are trying to achieve, what is getting in the way, or simply what is not working.
You do not need to arrive with the answer. Finding it is part of my job.
