Marketing Strategy, Positioning & Fractional CMO Support

10+

Years in marketing

B2B SaaS, consumer brands, nonprofits, early-stage startups

10x

MRR growth

in 12 months

1M

Users added

across platforms

2,000+

Community members

built in 10 weeks

4x

Paid leads

increase in paid lead volume

50%

Lower CPC

reduction in cost per conversion

Most marketing does not fail because teams lack ideas.

It fails because everything is scattered.

That is usually where I come in.

I help you find the signal, cut the noise, and build marketing that is easier to understand, easier to run, and easier to improve.

I work with founders, lean teams, and mission-driven organizations that need senior marketing thinking without hiring a full-time CMO or managing a traditional agency.

My work sits across strategy, positioning, content, growth, analytics, and execution.

In plain English: I help make your marketing clearer, sharper, and less exhausting.

01 / Strategy

Positioning & Messaging

For companies doing interesting work but struggling to explain it clearly.

I help define what you do, who it is for, why it matters, and how to say it in a way your audience can actually understand and care about.

Brand positioning, Messaging architecture, Website copy, Service or product page copy, Offer clarity, Founder narrative, Sales and outreach messaging, Pitch and campaign messaging

02 / Growth

Growth & Marketing Strategy

For teams that need more visibility, better leads, and a clearer path from awareness to conversion.

I help build practical growth strategies across organic, paid, SEO, partnerships, email, lifecycle, and social. Not every channel deserves your attention. I help you stop feeding the wrong machines.

Growth strategy, Funnel audits, SEO and content strategy, Campaign planning, Paid acquisition review, Lifecycle and email campaigns, Conversion optimization, 90-day marketing plans

03 / Systems

Marketing Systems & Analytics

For teams that are tired of guessing.

I help set up the basic infrastructure that makes marketing easier to run, measure, and improve. Because vibes are not a reporting framework, tragically.

GA4 and Google Tag Manager setup, Looker Studio dashboards, UTM systems, Lead tracking, CRM cleanup, Campaign reporting, Marketing workflows, Internal documentation

04 / Content

Content & Brand Direction

For brands that need a stronger voice, a clearer point of view, and content that does more than decorate LinkedIn.

I help turn ideas, expertise, and messy internal knowledge into content people want to read, share, and act on.

LinkedIn strategy, Thought leadership, Social media direction, Campaign concepts, Editorial planning, Content pillars, Visual direction, Founder-led content

05 / Leadership

Fractional Marketing Lead

For teams that need senior marketing leadership, but not another full-time salary.

I step in as a hands-on strategic partner to help you prioritize, plan, execute, and improve your marketing across brand, growth, content, analytics, and campaigns.

Marketing strategy and prioritization, Campaign direction, Content and messaging support, Website and funnel improvements, Analytics and performance review, Team and freelancer coordination, Hands-on execution where needed

"I am not here to make your marketing busier. I am here to make it sharper."

Most teams do not need more ideas. They need better decisions. They need someone who can look at the whole picture, identify what actually matters, and turn strategy into work that ships. That is the part I am good at.

I can move from positioning to copy, from campaign planning to analytics, from messy Notion pages to launch-ready assets. I think like a strategist, write like a marketer, and build like someone who knows the invoice depends on the thing actually working.

Find the signal

We start by understanding what is working, what is not, what your audience actually needs, and where the business is leaking attention, trust, or revenue.

Sharpen the message

Then we clarify the positioning, story, offer, and content direction so people understand why they should care.

Build the system

We create the structure behind the work: channels, campaigns, tracking, workflows, reporting, and decision-making rhythms.

Ship the work

Then we execute. Because strategy that never leaves the document is just expensive stationery.

I am a good fit if:

I am probably not the right fit if:

I'm a Stockholm-based marketing strategist with 10+ years of experience helping startups, scale-ups, consumer brands, nonprofits, and B2B SaaS companies turn messy marketing into clear positioning, stronger messaging, and systems that actually support growth.

Across my work as a fractional CMO, growth strategist, founder, and marketing lead, I've helped companies reposition their brands, scale global user growth, improve acquisition, build content engines, clean up analytics, launch partnerships, and move faster without turning marketing into a circus.

My work has contributed to outcomes including 10x MRR growth, scaling global users from 350K to 1.2M+, tripling organic traffic, and improving paid acquisition performance by increasing leads while reducing cost per conversion.

I'm also the founder of Happily Employed, an ethical employment platform and advocacy organization. I built the brand, community, job board, certification framework, and growth engine from zero, growing a 2,000+ member community in 10 weeks through organic, community-led growth.

In plain English: I help teams figure out what they're really trying to say, build the marketing systems they actually need, and stop wasting time on work that looks busy but doesn't move the business.

What kind of marketing support do you offer?

I offer marketing strategy, positioning, messaging, content strategy, analytics setup, paid acquisition review, and fractional CMO support. The work is always tailored to what your business actually needs rather than a fixed package.

Who do you usually work with?

Startups, nonprofits, consultants, coaches, and founder-led teams who need clear strategy and practical execution without the overhead of a full-time marketing hire or a large agency.

Do you offer fractional CMO support?

Yes. I work with a small number of clients at a time as a fractional CMO or senior marketing advisor, embedded in the team and focused on building systems that last.

Can you help with positioning and messaging?

Yes. Positioning and messaging clarity is often the foundation of everything else. I help teams define what they stand for, who they serve, and how to communicate it consistently.